Please use this identifier to cite or link to this item:
https://doi.org/10.48548/pubdata-798
Full metadata record
| Field | Value |
|---|---|
| Resource type | Bachelor Thesis |
| Title(s) | Audio-Podcast Advertising: Zum Einfluss auf das Image eines beworbenen Produktes |
| Alternative title(s) | Audio-Podcast Advertising: Influence on the image of an advertised product |
| DOI | 10.48548/pubdata-798 |
| Handle | 20.500.14123/836 |
| Creator | Wieland, Anton Frederik |
| Referee | Meier, Gerd Riehm, Philipp |
| Language | German |
| Keywords | Audio-Podcast; Werbespot; Produktimage |
| DDC | 330 :: Wirtschaft |
| Year of publication in PubData | 2019 |
| Publishing type | First publication |
| Date issued | 2019-08-19 |
| Creation context | Study |
| Faculty / department | Fakultät Bildung |
| Alternative Idenfier(s) | urn:nbn:de:gbv:luen4-opus-145647 |
| Date of Availability | 2024-05-30T14:10:51Z |
| Archiving Facility | Medien- und Informationszentrum (Leuphana Universität Lüneburg  02w2y2t16) |
| Granting Institution | Leuphana Universität Lüneburg |
| Published by | Medien- und Informationszentrum, Leuphana Universität Lüneburg |
Related Resources
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
Script_Bachelorarbeit_Anton_Wieland_final.pdf License: Nutzung nach Urheberrecht open-access | 4.22 MB | Adobe PDF | View/Open |
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