Please use this identifier to cite or link to this item: https://doi.org/10.48548/pubdata-796
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Resource typeBachelor Thesis
Title(s)Implizite vs. explizite Einstellungsänderung durch evaluative Konditionierung in der Werbung
Alternative title(s)Implicit vs. explicit change of attitude through evaluative conditioning in advertising
DOI10.48548/pubdata-796
Handle20.500.14123/834
CreatorJanz, Meike Alina
RefereeMeier, Gerd  1051421624
Höger, Rainer  1051421586
LanguageGerman
KeywordsWerbung; Wirksamkeit; Konditionierung; Evaluation
DDC150 :: Psychologie
Year of publication in PubData2019
Publishing typeFirst publication
Date issued2019-04-02
Creation contextStudy
Faculty / departmentFakultät Wirtschaftswissenschaften
Alternative Idenfier(s)urn:nbn:de:gbv:luen4-opus-145382
Date of Availability2024-05-30T14:10:50Z
Archiving Facility Medien- und Informationszentrum (Leuphana Universität Lüneburg  02w2y2t16)
Granting InstitutionLeuphana Universität Lüneburg
Published byMedien- und Informationszentrum, Leuphana Universität Lüneburg
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