PubData Leuphana Repository: Creation of a Culture Strategy

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Ressourcentyp	Studienarbeit
Titel	Creation of a Culture Strategy
DOI	10.48548/pubdata-183
Handle	20.500.14123/202
Autor*in	Nowa, Panida Naowarat Bako, Sanja Das, Mithun Kumar Kim, Dan Ah
Studiengang	Management & Entrepreneurship
Abstract	Organizational culture plays a pivotal role in shaping the operational landscape of businesses, particularly in the context of transnational firms. This paper delves into the theoretical foundations and challenges associated with developing cultural strategies tailored to such corporations. Drawing on various empirical studies, it presents suggestions for creating and maintaining effective organizational cultures as a strategic asset for success. Additionally, the paper examines methods for measuring the success of these strategies and emphasizes the necessity of continuous improvement and adaptation for long-term viability. By incorporating practical insights and examples, it provides comprehensive guidance for managing organizational culture dynamics in transnational corporations.
Sprache	Englisch
Schlagwörter	Organizational Culture; Culture Strategy; Cultural Diversity; Strategic Framework; Multinational Company
Datum der Abgabe	2023-12-31
Jahr der Veröffentlichung in PubData	2024
Art der Veröffentlichung	Erstveröffentlichung
Datum der Erstveröffentlichung	2024-04-11
Entstehungskontext	Studium
Veröffentlicht durch	Medien- und Informationszentrum, Leuphana Universität Lüneburg