PubData Leuphana Repository: Rethinking Gamification

Please use this identifier to cite or link to this item: https://doi.org/10.48548/pubdata-1054

Resource type	Book
Title(s)	Rethinking Gamification
DOI	10.48548/pubdata-1054
Handle	20.500.14123/1109
Editor	Fuchs, Mathias 0000-0003-4543-3478 119430258 Fizek, Sonia 1275652417 Ruffino, Paolo 1163043397 Schrape, Niklas 1026378095
Abstract	Gamification marks a major change to everyday life. It describes the permeation of economic, political, and social contexts by game-elements such as awards, rule structures, and interfaces that are inspired by video games. Sometimes the term is reduced to the implementation of points, badges, and leaderboards as incentives and motivations to be productive. Sometimes it is envisioned as a universal remedy to deeply transform society toward more humane and playful ends. Despite its use by corporations to manage brand communities and personnel, however, gamification is more than just a marketing buzzword. States are beginning to use it as a new tool for governing populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. Indeed, it seems like all of society is up for being transformed into one massive game. The contributions in this book offer a candid assessment of the gamification hype. They trace back the historical roots of the phenomenon and explore novel design practices and methods. They critically discuss its social implications and even present artistic tactics for resistance. It is time to rethink gamification!
Language	English
Keywords	Spiel; Online-Spiel; Kommerzialisierung; Open Innovation
Year of publication in PubData	2014
Publishing type	Parallel publication
Publication version	Published version
Date issued	2014
Creation context	Research
Published by	Medien- und Informationszentrum, Leuphana Universität Lüneburg
Related resources	Relations of this publication Relations of this publication

Information regarding first publication

Field	Value
Resource type	Book
Title of the resource type	Rethinking Gamification
Identifier	DOI: 10.14619/001
Author	Fuchs, M., Fizek, S., Ruffino, P., Schrape, N.
Publication year	2014
Publisher	meson press
Place of publication	Lüneburg