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Resource typeBook
Title(s)Rethinking Gamification
EditorFuchs, Mathias  0000-0003-4543-3478  119430258
Fizek, Sonia  1275652417
Ruffino, Paolo  1163043397
Schrape, Niklas  1026378095
AbstractGamification marks a major change to everyday life. It describes the permeation of economic, political, and social contexts by game-elements such as awards, rule structures, and interfaces that are inspired by video games. Sometimes the term is reduced to the implementation of points, badges, and leaderboards as incentives and motivations to be productive. Sometimes it is envisioned as a universal remedy to deeply transform society toward more humane and playful ends. Despite its use by corporations to manage brand communities and personnel, however, gamification is more than just a marketing buzzword. States are beginning to use it as a new tool for governing populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. Indeed, it seems like all of society is up for being transformed into one massive game. The contributions in this book offer a candid assessment of the gamification hype. They trace back the historical roots of the phenomenon and explore novel design practices and methods. They critically discuss its social implications and even present artistic tactics for resistance. It is time to rethink gamification!
KeywordsSpiel; Online-Spiel; Kommerzialisierung; Open Innovation
Year of publication in PubData2014
Publishing typeParallel publication
Publication versionPublished version
Date issued2014
Creation contextResearch
Published byMedien- und Informationszentrum, Leuphana Universität Lüneburg
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Resource typeBook
Title of the resource typeRethinking Gamification
IdentifierDOI: 10.14619/001
AuthorFuchs, M., Fizek, S., Ruffino, P., Schrape, N.
Publication year2014
Publishermeson press
Place of publicationLüneburg
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