Please use this identifier to cite or link to this item: https://doi.org/10.48548/pubdata-796
Resource typeBachelor Thesis
Title(s)Implizite vs. explizite Einstellungsänderung durch evaluative Konditionierung in der Werbung
Alternative title(s)Implicit vs. explicit change of attitude through evaluative conditioning in advertising
DOI10.48548/pubdata-796
Handle20.500.14123/834
CreatorJanz, Meike Alina
RefereeMeier, Gerd  1051421624
Höger, Rainer  1051421586
LanguageGerman
KeywordsWerbung; Wirksamkeit; Konditionierung; Evaluation
Year of publication in PubData2019
Publishing typeFirst publication
Date issued2019-04-02
Creation contextStudy
Granting InstitutionLeuphana Universität Lüneburg
Published byMedien- und Informationszentrum, Leuphana Universität Lüneburg
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