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Resource typeBachelor Thesis
Title(s)Intelligent Product Design
Subtitle(s)An Exploratory Study on the Chances and Challenges of the eco-effective Cradle to Cradle Design Concept
CreatorHeinz, Mira
RefereeWeisenfeld, Ursula  0000-0001-5946-836X  112680577
Kreilkamp, Edgar  124503292
AbstractThe aim of this thesis is to generate reality-based hypotheses about the opportunities and obstacles that create the implementation of Cradle to Cradle for the companies Jules Clarysse NV and Steelcase Inc. It discusses further which marketing-mix is appropriate for Cradle to Cradle products. Therefore exploratory expert interviews have been conducted with both companies. The empirical part is introduced by a literature study. From marketing perspective, the Cradle to Cradle approach for product design is investigated while taking into account that academic literature categorizes the concept on the one hand as consistent sustainability strategy, on the other hand as sustainable design. Moreover, the broad use of the expression design, within the literature of the Cradle to Cradle founders, is analyzed. Here, Cradle to Cradle design is holding out the prospect of Triple Top Line growth, rather than meeting only the economic bottom line. In regard of aesthetics, Cradle to Cradle aspires diversity in contrast to prevailing principles of Functionalism and universal design solutions. The ‘hidden‘ design assignment of Cradle to Cradle, service design, is highlighted as sphere that should be progressed. All these considerations form the interview guideline. The interviews serve as reality check whether there result Triple Top Lines and new service models for the companies and explore how aesthetics and tools of the marketing-mix are handled in Cradle to Cradle practice.
KeywordsSustainable Design; Marketing-Mix; Circular Economy; Nachhaltigkeit; Ökologie; Wirtschaftskreislauf; Marketing-Mix; Nachhaltiges Design
Year of publication in PubData2016
Publishing typeFirst publication
Date issued2016-03-04
Creation contextStudy
Granting InstitutionLeuphana Universität Lüneburg
Published byMedien- und Informationszentrum, Leuphana Universität Lüneburg
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