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Resource typeDissertation
Title(s)The role of consumers in transformations towards sustainable consumption
Subtitle(s)Qualitative and quantitative insights into consumers' purchasing decisions regarding fast moving consumer goods
Alternative title(s)Die Rolle von Konsumenten in der Transformation zu nachhaltigerem Konsum
CreatorMoser, Andrea K.  116284695X
RefereeSchaltegger, Stefan  0000-0001-7756-5526  124202276
Schmidt, Mario  0000-0002-7528-2677  123813530
Weisenfeld, Ursula  0000-0001-5946-836X  112680577
AdvisorSchaltegger, Stefan  0000-0001-7756-5526  124202276
AbstractThe dissertation project focuses on empirically investigating consumers' attitudes, motivations and purchasing decisions regarding sustainable products. The focus on this micro perspective, however, does not reflect consumers' roles within the transformation towards sustainable consumption. Therefore, the present framework paper puts the included papers into a greater context and evaluates the findings on a meta-level by applying an enhanced transition management theory. The analysis underlines that consumers' limited personal capabilities are an underlying reason for unsustainable practices. Therefore, the active engagement not only of consumers, but also of companies is required if the transformation is to be successful. If companies actively support consumers in making sustainable choices, consumers can engage in sustainable consumption with only low cognitive efforts. On this basis, genuine sustainable choices are enabled. The dissertation provides practical implications by highlighting potential measures which will help to promote sustainable products from niches to mainstream. In sum, the dissertation project enhances academic understanding of consumers´ sustainable purchasing behavior and reveals the potential of integrating such insights into the management of transformations towards sustainable consumption.
KeywordsNachhaltigkeit; Konsum; Verhalten
Date of defense2017-09-01
Year of publication in PubData2017
Publishing typeFirst publication
Date issued2017-09-22
Creation contextResearch
Granting InstitutionLeuphana Universität Lüneburg
Published byMedien- und Informationszentrum, Leuphana Universität Lüneburg
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