Please use this identifier to cite or link to this item:
https://doi.org/10.48548/pubdata-183
| Resource type | Study Thesis |
| Title(s) | Creation of a Culture Strategy |
| DOI | 10.48548/pubdata-183 |
| Handle | 20.500.14123/202 |
| Creator | Nowa, Panida Naowarat Bako, Sanja Das, Mithun Kumar Kim, Dan Ah |
| Study programme | Management & Entrepreneurship |
| Abstract | Organizational culture plays a pivotal role in shaping the operational landscape of businesses, particularly in the context of transnational firms. This paper delves into the theoretical foundations and challenges associated with developing cultural strategies tailored to such corporations. Drawing on various empirical studies, it presents suggestions for creating and maintaining effective organizational cultures as a strategic asset for success. Additionally, the paper examines methods for measuring the success of these strategies and emphasizes the necessity of continuous improvement and adaptation for long-term viability. By incorporating practical insights and examples, it provides comprehensive guidance for managing organizational culture dynamics in transnational corporations. |
| Language | English |
| Keywords | Organizational Culture; Culture Strategy; Cultural Diversity; Strategic Framework; Multinational Company |
| Date of thesis submission | 2023-12-31 |
| Year of publication in PubData | 2024 |
| Publishing type | First publication |
| Date issued | 2024-04-11 |
| Creation context | Study |
| Published by | Medien- und Informationszentrum, Leuphana Universität Lüneburg |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
Nowa_Creation_of_a_Culture_Strategy.pdf License: 
open-access | 308.08 kB | Adobe PDF | View/Open |
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