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Resource typeStudy Thesis
Title(s)Creation of a Culture Strategy
CreatorNowa, Panida Naowarat
Bako, Sanja
Das, Mithun Kumar
Kim, Dan Ah
Study programmeManagement & Entrepreneurship
AbstractOrganizational culture plays a pivotal role in shaping the operational landscape of businesses, particularly in the context of transnational firms. This paper delves into the theoretical foundations and challenges associated with developing cultural strategies tailored to such corporations. Drawing on various empirical studies, it presents suggestions for creating and maintaining effective organizational cultures as a strategic asset for success. Additionally, the paper examines methods for measuring the success of these strategies and emphasizes the necessity of continuous improvement and adaptation for long-term viability. By incorporating practical insights and examples, it provides comprehensive guidance for managing organizational culture dynamics in transnational corporations.
KeywordsOrganizational culture; Culture strategy; Cultural diversity; Strategic framework; Multinational company
Date of thesis submission2023-12-31
Year of publication in PubData2024
Publishing typeFirst publication
Date issued2024-04-11
Creation contextStudy
Published byMedien- und Informationszentrum, Leuphana Universit√§t L√ľneburg
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