Please use this identifier to cite or link to this item: https://doi.org/10.48548/pubdata-1689
Resource typeJournal Article
Title(s)CSR Communication and the Polarization of Public Discourses: Introduction to the Special Issue
DOI10.48548/pubdata-1689
Handle20.500.14123/1779
CreatorSchoeneborn, Dennis  0000-0002-7922-9347
Golob, Urša  0000-0001-7782-0996
Trittin-Ulbrich, Hannah  0000-0002-9501-0003
Wenzel, Matthias  0000-0003-1662-9834
O'Connor, Amy  0000-0003-1632-3843
AbstractCorporate social responsibility (CSR) communication faces significant challenges due to an increasing polarization of public discourses. This polarization oversimplifies societal differences into “us versus them” dynamics, complicating consensus building and eroding trust in democratic processes. Traditionally, CSR communication research has focused on how organizations negotiate meanings between various stakeholders. However, the rise in polarization necessitates a broader research scope to understand its impact on CSR practices and organizational relationships. This Special Issue of Management Communication Quarterly explores these evolving challenges, analyzing how polarization reshapes CSR communication and outlining strategies for businesses to navigate this fragmented landscape. The issue also reflects on the broader role of corporations amidst tendencies of polarization and suggests directions for future research.
LanguageEnglish
KeywordsCorporate communication; Corporate political advocacy; CSR communication; Deliberation; Disinformation; Polarization; Public discourse
Year of publication in PubData2025
Publishing typeParallel publication
Publication versionPublished version
Date issued2024-09-10
Creation contextResearch
Published byMedien- und Informationszentrum, Leuphana Universität Lüneburg
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