PubData Leuphana Repository: Greenpeace's Digital Transformation

Please use this identifier to cite or link to this item: https://doi.org/10.48548/pubdata-1530

Resource type	Report
Title(s)	Greenpeace's Digital Transformation
Subtitle(s)	A Case of Digital–Sustainable Co-Transformation
DOI	10.48548/pubdata-1530
Handle	20.500.14123/1604
Creator	Zimmer, Markus Philipp 0000-0003-1499-5427 Paul, Karen Drews, Paul 0000-0002-9845-5024
Editor	Leuphana Universität Lüneburg 02w2y2t16 Greenpeace e.V.
Abstract	Digital–sustainable co-transformation requires organisations to tackle digital- and sustainability transformation as one strategic concern. While digital technology can support sustainability transformation, its production, use and end-of-life also has negative sustainability impacts. How can organisations manage this digital sustainability dilemma when conducting co-transformation? This case study provides learnings from Greenpeace's digital transformation as an example of digital–sustainable co-transformation. The key insights show that co-transformation means balancing value-tensions of digital sustainability among four co-transformation dimensions: environment, social, economic and technology. We provide learnings about how the non-governmental organisation managed these tensions, which can support organisations in championing their own co-transformation.
Language	English
Keywords	Digital transformation; Twin transformation; Digital sustainability; Digital–sustainable co-transformation; Green IS; Green Information Systems; Green IT
Year of publication in PubData	2024
Publishing type	First publication
Publication version	Published version
Date issued	2024-12-17
Creation context	Research
Published by	Medien- und Informationszentrum, Leuphana Universität Lüneburg