Please use this identifier to cite or link to this item:
https://doi.org/10.48548/pubdata-1082
| Resource type | Dissertation |
| Title(s) | Understanding User Behavior and Communication Strategies for Successful Crowdfunding Campaigns |
| Subtitle(s) | Insights from Platform Dynamics and Social Media Engagement |
| DOI | 10.48548/pubdata-1082 |
| Handle | 20.500.14123/1143 |
| Creator | Kizilkan, Katrin  0000-0003-1381-8541 (Institut für Bank-, Finanz und Gründungsmanagement (IBFG), Leuphana Universität Lüneburg  02w2y2t16) |
| Referee | Schulte, Reinhard  133777448Paffrath, Rainer Baxmann, Ulf 17002167X |
| Advisor | Schulte, Reinhard 133777448 |
| Abstract | Die Doktorarbeit beschäftigt sich mit kommunikationsbedingten Erfolgsfaktoren im Reward based Crowdfunding, sowie der Erklärung des Verhaltens von Gründern und Geldgebern auf theoretischer Basis. |
| Language | German English |
| Keywords | Crowdfunding; Reward |
| Date of defense | 2024-07-31 |
| Year of publication in PubData | 2024 |
| Publishing type | First publication |
| Date issued | 2024-08-30 |
| Creation context | Research |
| Granting Institution | Leuphana Universität Lüneburg |
| Published by | Medien- und Informationszentrum, Leuphana Universität Lüneburg |
| Related resources |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
Kizilkan_Understanding_User_Behavior_and_Communication_Strategies_for_Successful_Crowdfunding_Campaigns_diss.pdf License: Nutzung nach Urheberrecht open-access accessible on 2025-01-01 | 3.4 MB | Adobe PDF |
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