Audio-Podcast Advertising: Zum Einfluss auf das Image eines beworbenen Produktes
Audio-Podcast Advertising: Influence on the image of an advertised product
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Chronological data
Date of first publication2019-08-19
Date of publication in PubData 2024-05-30
Language of the resource
German
Keywords
Audio-Podcast; Werbespot; Produktimage
Grantor
Leuphana University Lüneburg