Implizite vs. explizite Einstellungsänderung durch evaluative Konditionierung in der Werbung
Implicit vs. explicit change of attitude through evaluative conditioning in advertising
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Chronological data
Date of first publication2019-04-02
Date of publication in PubData 2024-05-30
Language of the resource
German
Editor
Author
Janz, Meike Alina
Referee
Meier, Gerd
Höger, Rainer
Advisor
Case provider
Other contributors
Keywords
Werbung; Wirksamkeit; Konditionierung; Evaluation
Grantor
Leuphana University Lüneburg
Faculty / department
Fakultät Wirtschaftswissenschaften