Please use this identifier to cite or link to this item: https://doi.org/10.48548/pubdata-798
Resource typeBachelor Thesis
Title(s)Audio-Podcast Advertising: Zum Einfluss auf das Image eines beworbenen Produktes
Alternative title(s)Audio-Podcast Advertising: Influence on the image of an advertised product
DOI10.48548/pubdata-798
Handle20.500.14123/836
CreatorWieland, Anton Frederik
RefereeMeier, Gerd
Riehm, Philipp
LanguageGerman
KeywordsAudio-Podcast; Werbespot; Produktimage
Year of publication in PubData2019
Publishing typeFirst publication
Date issued2019-08-19
Creation contextStudy
Granting InstitutionLeuphana Universität Lüneburg
Published byMedien- und Informationszentrum, Leuphana Universität Lüneburg
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